Marketing executive for Magu Corporation: Whenever Magu opens a manufacturing facility in a new city, the company should sponsor, or make donations to, a number of nonprofit organizations in that city. Doing so would improve Magu's image in the community, and thus the money spent on such charitable ventures would lead to increased sales.
Which statement would, if true, point to the most serious weakness in the marketing executive's advice?
A. Magu sells its products internationally, so sales in any one city represent only a small portion of total revenue.
B. Spending on charitable ventures would require Magu to decrease direct advertisements, which are the most effective means of reaching its target customers.
C. If market conditions change, Magu may have to close any such facility or relocate it.
D. Some nonprofit organizations are poorly organized, so money donated to them would be of little benefit to the community.
E. If workers at the manufacturing facility believed their wages or working conditions were poor, their complaints would outweigh any good impressions generated by Magu's donations or sponsorships.
Evaluation of a Plan
Situation A marketing executive for Magu Corporation argues that Magu can increase its sales if it sponsors or donates to nonprofit organizations in any city in which it opens a new manufacturing facility, because doing so would improve its image in that city and increase sales.
Reasoning What would most strongly suggest that Magu would not increase sales even if it followed the plan proposed by the marketing executive? Sponsoring or donating to nonprofit organizations would require the use of financial assets that therefore cannot be spent elsewhere. If as a result Magu had to cut other expenditures that drive sales more effectively than funding nonprofit organizations drives sales, the plan may not succeed.
Correct. If sponsoring or donating to a nonprofit would require Magu to reduce advertising, and advertising is the most effective means of reaching its target customers, then any positive influence on sales resulting from the charitable venture might be overwhelmed by a decrease in sales because of the advertising cuts.
For the period from the eighth century through the eleventh century, the shifting boundaries between Kingdom F and Kingdom G have not been well charted. Although a certain village in a border region between the two kingdoms usually belonged to Kingdom G, ninth-century artifacts found in the village were in the typical Kingdom F style of that time. It is unclear whether the village was actually a part of Kingdom F in the ninth century or whether it was a part of Kingdom G but had merely adopted Kingdom F's artistic styles under Kingdom F's cultural influence.
Which of the following would, if found in ninth-century sites in the village, best help in determining whether the village was a part of Kingdom F or Kingdom G in the ninth century?
A. A trading contract written in the Kingdom G dialect
B. A drawing of a dwelling complex known to have existed on the border of Kingdom F and Kingdom G in the ninth century
C. Knives and other utensils made from metal typical of ninth-century mining sites in Kingdom F
D. Some fragments of pottery made in the Kingdom G style from the seventh century out of materials only found in Kingdom F
E. Numerous teeth from the ninth century with a chemical signature typical only of teeth from people who had grown up in the heart of Kingdom F